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Experience

Sounding Board LLC

March 2023 - March 2025

Led product strategy and design initiatives with a human-centered approach, fostering collaboration, clarity, and shared vision among cross-functional teams. Balanced business needs with user experiences, creating impactful solutions that resonated with both stakeholders and end users.

Product Manager & Lead Designer

  • Cultivated a space for collaborative problem-solving, ensuring diverse perspectives were valued and integrated into decision-making.

  • Encouraged open communication and iterative feedback, reinforcing a culture of trust and continuous improvement.

  • Clarified complex product decisions, guiding teams through design thinking processes and ensuring alignment on vision and execution.

  • Explored AI design principles and best practices, beginning the discovery process for integrating AI strategy in meaningful, impactful ways.

  • Designed wireframes and prototypes (low-fi and hi-fi), translating ideas into engaging, user-friendly experiences.

  • Worked cross-functionally with engineering, design, and stakeholders, driving seamless collaboration and execution.

  • Presented solutions with clarity and strategic insight, demonstrating impact and fostering buy-in at all levels.

  • Authored detailed user stories, epics, and technical requirements, streamlining development in Jira for efficiency and precision.

  • Led internal and external product demos, shaping compelling narratives around new releases for teams and end users.

  • Defined and executed go-to-market strategies, adapting success metrics to meet startup constraints while driving tangible results.

  • Leveraged user feedback, business goals, and data, ensuring each product decision was intentional, impactful, and user-centric.

EstateSales.NET

June 2012 - May 2022

Established and built the product department, which pivoted the company direction to become a more user-centric organization, helping grow from 1.2M dollar market value in 2014 to 6M dollar market value and from 1.3M monthly users to 3.6M monthly users.

Product Design Manager & Product Manager

2021 - May 2022

  • Served as the central point of contact for cross-departmental projects. Facilitated meetings, kept everything on track, and helped executive staff craft their vision into reality

  • Initiated a video review process that resulted in increased dev/product productivity and improved company communication

  • Mentored designers and encouraged professional growth. Regularly supported side projects and promoted a healthy work-life balance

  • Protected my team’s collective energy as the filter for time and attention requests so that the team could have the space to create great experiences

  • An active participating member of the team contributing to different design deliverables, design discovery, and workshops

Lead Product Designer

2014 - 2021

  • Participated in user research, both quantitative and qualitative, and leveraged findings artfully that influenced the business to prioritize features that drove our NPS score to 77 (out of 100)

  • Successfully led multiple projects, delivering complex and scalable designs for mobile, desktop, and web applications for the leading estate sale advertising platform, contributing to the company's broader efforts to improve user experience, design culture, and processes across my team and organization

  • Helped translate ideas and feedback into their underlying problems and created solutions in varying levels of fidelity using whiteboard sketches, wireframes, flow charts, and interactive prototypes

  • Made compromises that respected scope, effort, and user experience in a fast-paced, agile environment

  • Continually improve the product strategy and process. An example is including the dev team more in discovery to help gauge effort and insight. This enabled us to focus on low-effort, high-impact solutions over the high-effort, low-impact ones and created a better relationship between the teams.

  • Spearheaded the adoption of the Material Design System, which sped up production since we were no longer maintaining and creating a custom style guide

Customer Support Agent

2012 - 2013

  • Used empathy when hearing and spotting customer complaints to provide quick workarounds related to the customers’ pain points

  • Maintained a high level of customer satisfaction through effective verbal and written communication

What is it like to work with me?

Product & Design Work